New Luxury Hotels Target Rock and Roll Fans
- brittanypanter
- 2016年8月27日
- 讀畢需時 2 分鐘
Photo; Sanctum Soho Hotel
John Spence, Chairman and Founder of the travel and lifestyle brand, Karma Group and Mark Fuller, CEO of Sanctum Hotel Group have announced a joint venture to develop a series of authentic luxury rock-styled and orientated hotels in strategic locations around the world which will be accompanied by a private membership club.
“Bringing together our enormous collective experience, in both the music and hospitality industries, to plug the gap in the market for authentic, quality rock and roll inspired hotels seems only natural,” said John Spence. “Both Mark and I feel that our brands are ideally aligned to create an extremely successful venture and, above all, we share the mantra is that we are not in the accommodation business, but rather the entertainment business. Our global partnership uniquely opens the world’s finest locations to lovers of music and followers of our philosophy of life being a celebration of hard work followed by hard play.”
The two have identified a huge gap in the market for this style of hotel and will use their expertise in the hotel and travel industry to combine luxury and comfort with a ‘rock edge.’
Said to boast the finest quality furnishings and impressive attention to detail, the hotels will feature top of the range facilities such as recording studios, cinema screening rooms, spas, world-class restaurants and bars.
Additionally, there will be a highly aspirational and exclusive membership club based around these properties, providing members with special rates and discounts at the properties along with benefits such as preferential tickets to rock concerts as well as VIP experiences like meeting bands and backstage tours. Initially the members club will focus on the existing Sanctum Hotel Group properties in England, as well as Karma Group’s stable of resorts, but the partnership is currently investigating options to roll out new hotels, primarily in major music hubs visited by leading touring artists, such as New York, Los Angeles, Melbourne and Berlin.
“We’ve created a strong brand in the UK and our existing hotels, year upon year continue to achieve fantastic success,” said Mark Fuller, CEO of The Sanctum Hotel Group. “We provide a unique offering; a five star hotel experience, a twist of rock ‘n’ roll and an abundance of incredible facilities. We’re thrilled to be working with Karma Hotels to bring our vision to 20 key cities across the world.”
