H&M Gears up to Launch Activewear Collection

Photo: Function and fashion combine in H&M's new activewear collection, For Every Victory

Is your workout wardrobe in need of a upgrade? Rather than rushing to the nearest Lulu Lemon to stock up on US$100 yoga pants, be kind to your wallet and check out the upcoming H&M technical high-fashion sports collection, For Every Victory.

The collection combines high-fashion styles with the help of technical expert knowledge, focusing on core sports and training pieces that have all been tested by the Swedish Olympic team. The athletes advised on design, performance and wearability.

Colour Blocking Tights

Black Number Tights

Black Tights

Black Tank Top

Black Gold Number Tank Top

Black Bra Top

Pink Bra Top

Black Shorts

Black Gold Numbers Headband

Black Windbreaker

Black Water Bottle

Pink Patterned Leg Warmers

Black Gymbag

The new collection features an attractive color palette in black, grey, dusty pink and gold. Items include T-shirts, running shorts, leggings and sports bras. The technical benefits include quick-drying, breathable materials that help to optimise performance, with recycled polyesters used to up the sustainability factor.

The collection will launch in stores and online at hm.com on 21st July.

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